8 key strategies to drive online sales

8 key strategies to drive online sales

,How to increase your online sales   So you’ve built your website and orders/enquiries are piling in right? Wrong. The ‘build it and they will come’ approach is one way many entrepreneurs fall flat. Fortunately there are some proven steps that will...
How digital marketing can help you scale your business

How digital marketing can help you scale your business

Having worked with a number of small and scaling businesses, I have become used to seeing the surprise and excitement after outlining some of the innovative techniques that can be used to attract new customers. Sophisticated capabilities that were once the sole...
7 ways to win more customers with email

7 ways to win more customers with email

Despite all these new fangled ways for us to communicate (think WhatsApp, Facebook messenger etc) email continues to be one of most effective communications channels for businesses, largely down to it’s ability to send relevant, timely and targeted...
The 4 pillars of advertising on Google

The 4 pillars of advertising on Google

Search advertising (PPC) Paid search advertising is the bread and butter of online advertising. If you do one thing to find people who are close to making a purchasing decision, it should be search advertising or ‘CPC’ (‘cost per click’). With...
3 reasons to use a marketing consultant

3 reasons to use a marketing consultant

The word ‘consultant’ can be scary. It’s often associated with paying someone a lot of money to be told what you already know! But action focussed marketing consultants can in fact have a significant role to play in changing the fortunes of a...
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