3 reasons to use a B2B marketing consultant

Marketing consultants
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The word ‘consultant’ can be scary.

It’s often associated with paying someone a lot of money to be told what you already know!

But action focussed marketing consultants can in fact have a significant role to play in changing the fortunes of a company.

Where some consultants will take a cookie cutter approach and dispense advice without properly understanding the client, a good consultant will take some time to understand the business challenges and consider a range of prioritised options that can easily be translated into action.

This should leave the client with a fresh and exciting perspective on the range of opportunities available to him or her in pursuit of business growth.

Here are the top 3 reasons to use a marketing consultant:

1. Expertise

You get a high level of expertise and experience without needing to hire a full time employee.

To hire a marketing professional full time is going to cost you ten’s of thousands of pounds a year.

If you want a good one with decent experience you need to budget £30k+.

In just a few days, a marketing consultant should be able to clearly outline actionable steps that you can take to start reaping the benefits of a good marketing plan.

They can also show you how to employee freelancers to run the activity at a fraction of the cost of a full time employee.

2. Fresh Perspective

When you spend every day in your business, it can be difficult to take a fresh unbiased look and find clarity on the range of options available to you.

By utilising a marketing consultant, you will get a fresh, expert perspective combined with an ability to quickly home in on the ideas most likely to succeed.

A lot of this will come out in a free consultation.

Consultants tend to work across a variety of businesses which means they are exposed to a multitude of situations and have seen what works and what doesn’t.

3. You will save money

Good consultants will make sure that the benefit of using them outweighs the cost.

In most cases they will educate you or your team about techniques and processes that you can use long after you have finished using them.

So what initially may seem to come across as a high cost, will in fact deliver huge ongoing value to your business.

Good consultants will always prioritise the items that will have the fastest and greatest impact so you see rapid payback on your investment.

Faisal Mian - Entrepreneur - Freelancer

Written by Jonathan Hedger

Jonathan Hedger is a Chartered Marketer and Fellow of the Chartered Institute of Marketing (MCIM/FCIM) with over 15 years experience in B2B marketing & ecommerce having held senior positions for a number of market leading brands as well as VC backed startups.

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