It used to be the case that launching a business online needed significant investment and probably a visit to the bank manager. With the help of technology, times have changed. For example not so long ago, the average cost of a basic website build for a small business...
Value proposition. Another fancy schmancy marketing word that bears little relevance to the reality of running a growing business? Put it this way. If you can’t clearly articulate what it is that you sell and why people should buy it (versus another similar...
How to increase your online sales So you’ve built your website and orders/enquiries are piling in right? Wrong. The ‘build it and they will come’ approach is one way many entrepreneurs fall flat. Fortunately there are some proven steps that...
Having worked with a number of small and scaling businesses, I have become used to seeing the surprise and excitement after outlining some of the innovative techniques that can be used to attract new customers. Sophisticated capabilities that were once the sole...
Despite all these new fangled ways for us to communicate (think WhatsApp, Facebook messenger etc) email continues to be one of most effective communications channels for businesses, largely down to it’s ability to send relevant, timely and targeted...
