The 4 pillars of advertising on Google

The 4 pillars of advertising on Google

Search advertising (PPC) Paid search advertising is the bread and butter of online advertising. If you do one thing to find people who are close to making a purchasing decision, it should be search advertising or ‘CPC’ (‘cost per click’). With...
3 reasons to use a marketing consultant

3 reasons to use a marketing consultant

The word ‘consultant’ can be scary. It’s often associated with paying someone a lot of money to be told what you already know! But action focussed marketing consultants can in fact have a significant role to play in changing the fortunes of a...
7 basic SEO principles to grow your business

7 basic SEO principles to grow your business

SEO is sometimes considered the dark art but in reality, by following a few simple principles, you can make sure you are giving yourself the best chance to rank will organically:   1. Keep the user in mind Google has been explicit in making it clear that websites...
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