5 amazing tools to help you get your small business online

Logo generator
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It used to be the case that launching a business online needed significant investment and probably a visit to the bank manager.

With the help of technology, times have changed.

For example not so long ago, the average cost of a basic website build for a small business would have been in excess of £5,000.

Now even technophobes can build and launch a professional looking website in just a few hours for a fraction of this.

Granted, you don’t get the expertise of a professional web designer, but you also don’t get a £5,000+ price tag.

Popular options include Wix and Squarespace with Shopify proving popular amongst those looking to sell products directly via their website. Plans start from around £10 per month (including hosting) with no contract.

If you’re yet to create a logo for your business there are some more great tools out there. For example with tailorbrands logo maker, you can whip up a logo to include an icon of your choosing in just a few minutes. A caveat here is you need to pay a subscription starting at $3.99 per month to use the logo. A better option may be logojoy who offer full ownership of your logo for $65.

Tailorbrands Logo maker

If you are looking to make more of a serious investment in your brand, you may want to consider a design crowdsourcing option like 99designs. Unlike the traditional approach whereby you would select a designer and work with them to deliver on your vision, crowdsourcing allows you to describe your vision to a wide group of designers in the form of a project brief, who then ‘pitch in’ their designs in the hope of winning your ‘contest’.

This approach has a huge advantage in that you are likely to have a significant head start in reaching your vision as soon as the first designs come in. You simply select the winner from 15+ design concepts and progress with this designer.

You can get your logo, website, book, app, pretty much anything you like designed in this way and prices start from around £120 for a business card, with a 1 page website design for around £500.

99designs design contests

These capabilities have only emerged in the last few years meaning small businesses now have access to technology that previously was only available to large enterprises or via a marketing agency.

Google itself is capitalising on this trend by signing up small business customers directly to it’s ‘Google Ads‘ platform without the need for a marketing agency or consultant to assist. And Australian Canva a simple graphic design tool now has over 10 million users in 190 countries.

Small businesses should embrace this trend. These tools mean there has never been a better time to launch and grow a small business.

Faisal Mian - Entrepreneur - Freelancer

Written by Jonathan Hedger

Jonathan Hedger is a Chartered Marketer and Fellow of the Chartered Institute of Marketing (MCIM/FCIM) with over 15 years experience in B2B marketing & ecommerce having held senior positions for a number of market leading brands as well as VC backed startups.

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