How to Improve Your Glassdoor Rating

How to Improve Your Glassdoor Rating

As a business owner or HR professional, you know that attracting and retaining top talent is critical to the success of your company. And in today’s digital age, a company’s online reputation can greatly impact its ability to attract and retain talent. One platform that can greatly impact your online reputation is Glassdoor.com, a website where current and former employees can leave anonymous reviews of their employers.

Having a strong presence on Glassdoor can greatly enhance your recruitment efforts and help you attract top talent. But how can you improve your ratings on Glassdoor? In this article, we’ll explore some practical steps and advice that can help you improve your Glassdoor ratings and strengthen your online reputation.

  1. Encourage Employee Reviews

One of the most effective ways to improve your ratings on Glassdoor is to encourage your employees to leave reviews. However, it’s important to note that you should not incentivise or pressure employees to leave positive reviews. Instead, encourage employees to share their honest opinions and experiences.

To encourage employees to leave reviews, you can send out a company-wide email or hold a meeting to discuss the importance of Glassdoor and how employee reviews can help improve the company. You can also provide a link to your company’s Glassdoor page and ask employees to leave a review if they feel comfortable doing so.

  1. Respond to Reviews

Responding to reviews on Glassdoor is a great way to show that you care about your employees and are committed to improving the company. When responding to reviews, make sure to acknowledge the employee’s feedback, thank them for their review, and address any concerns they may have raised.

Responding to negative reviews can be challenging, but it’s important to remain professional and avoid becoming defensive. Instead, take the feedback as an opportunity to learn and improve. You can also use the response to provide additional context or information about the company’s policies or procedures.

  1. Take Action on Feedback

Reading employee reviews can provide valuable insights into what’s working well and what needs improvement in your company. Take the feedback seriously and use it to make positive changes.

For example, if multiple employees mention that they feel overworked and stressed, consider hiring additional staff or implementing a flexible work schedule. If employees mention that they don’t feel valued, consider implementing an employee recognition program. By taking action on feedback, you can show employees that you care about their opinions and are committed to creating a positive work environment.

  1. Highlight Your Company Culture

Your company culture can greatly impact your ratings on Glassdoor. If employees feel that they work in a positive and supportive environment, they are more likely to leave positive reviews.

To highlight your company culture, consider including information about your company values, mission, and vision on your Glassdoor page. You can also showcase photos and videos of team outings or company events. By sharing this information, you can help potential candidates understand what it’s like to work at your company and what makes your company unique.

  1. Be Transparent

Transparency is key to building trust with employees and potential candidates. Be transparent about your company policies, procedures, and expectations.

For example, if your company has a strict dress code or requires employees to work overtime, make sure to clearly communicate this to potential candidates during the interview process. Being transparent about these expectations can help avoid misunderstandings or surprises down the road.

  1. Offer Competitive Salaries and Benefits

Salary and benefits are important factors that potential candidates consider when evaluating job opportunities. Make sure that your salaries and benefits packages are competitive with other companies in your industry.

To ensure that your salaries are competitive, research industry benchmarks and adjust your salaries accordingly. You can also offer additional benefits, such as flexible work schedules, remote work options, or health and wellness programs, to attract and retain top talent.

In conclusion, improving your ratings on Glassdoor requires a concerted effort to create a positive work environment and a strong online presence. Encouraging employee reviews, responding to reviews, taking action on feedback, highlighting your company culture, being transparent, and offering competitive salaries and benefits are all practical steps you can take to improve your ratings on Glassdoor.

Remember, Glassdoor is just one of many platforms where potential candidates can learn about your company. It’s important to create a positive company culture and provide a great employee experience both online and offline. By doing so, you can attract and retain top talent and help your company achieve long-term success.

Looking for help with your employer branding and recruitment strategy? I have over 10 years experience working for market leading recruitment job board businesses. Get in touch for a free 20 minute consultation!

Linkedin Automation for B2B customer acquisition

Linkedin Automation for B2B customer acquisition

LinkedIn is a powerful platform for B2B lead generation. With over 700 million users worldwide, LinkedIn provides B2B marketers with an extensive pool of potential clients and customers. But, reaching out to potential customers manually can be time-consuming and inefficient. That’s where LinkedIn automation comes into play.

LinkedIn automation is a process of automating tasks like sending connection requests, messaging, and following up with potential customers on LinkedIn. The automation tools available in the market are designed to help marketers generate leads and build relationships faster and more efficiently. However, with the benefits of LinkedIn automation, there are also some risks that B2B marketers need to consider before implementing this strategy.

Benefits of LinkedIn automation for B2B lead generation

Time-saving: One of the significant benefits of LinkedIn automation is time-saving. By automating routine tasks, B2B marketers can free up time to focus on other essential aspects of their marketing strategy, such as content creation and analytics.

Increased productivity: LinkedIn automation tools can help marketers to be more productive by allowing them to connect with a large number of potential customers in a shorter amount of time. These tools also enable users to personalise their messages to the target audience, making the outreach more effective. They are also a fantastic way to grow company followers on Linkedin, enabling to use your 250 ‘Invite to follow organisation’ credits every month.

Improved targeting: LinkedIn automation tools provide marketers with more detailed insights into their target audience. By analysing the profile data of potential customers, automation tools can help marketers to create more targeted and personalised outreach campaigns.

Cost-effective: LinkedIn automation tools are relatively inexpensive compared to hiring a team of marketers or using paid advertising. With the right automation tools, B2B marketers can reach a large number of potential customers without breaking the bank.

Scalable: LinkedIn automation tools are highly scalable. Whether you’re a small business looking to reach a few hundred potential customers or a large enterprise targeting thousands, automation tools can help you achieve your goals.

Risks of LinkedIn automation for B2B lead generation

Risk of account suspension: LinkedIn has strict rules against automated behaviour on the platform. If LinkedIn detects that a user is using automation tools, they may suspend or even permanently ban the account.

Quality of leads: LinkedIn automation tools may generate a large number of leads, but the quality of those leads may not always be high. Automated outreach campaigns may reach individuals who are not interested in your product or service or do not meet the criteria of your ideal customer profile. The trick here is to make sure that you are hyper-focussed in your targeting and messaging.

Damage to brand reputation: Poorly executed LinkedIn automation campaigns can damage your brand’s reputation. Automated messages that are generic, impersonal, or irrelevant can be perceived as spam and may turn off potential customers.

Legal compliance: LinkedIn automation tools must comply with various legal regulations, including GDPR and CAN-SPAM. Non-compliance with these regulations can result in legal action against the marketer or the company.

Lack of personalisation: Automated outreach campaigns lack the personal touch that comes with manual outreach. Although automation tools can help personalise messages to some extent, they cannot replace the human touch that comes with manual outreach.

Conclusion

LinkedIn automation can be an effective strategy for B2B lead generation, but it’s not without risks. To reap the benefits of automation, B2B marketers must be mindful of the risks and take steps to mitigate them. By using automation tools responsibly and ensuring compliance with regulations, marketers can save time, improve productivity, and reach more potential customers. However, marketers must also prioritise quality over quantity and focus on building genuine relationships with potential customers. By striking a balance between automation and manual outreach, B2B marketers can achieve their lead generation goals and build a strong brand reputation on LinkedIn.

Want to find out more about how Linkedin Automation could help your business? Get in touch for a free 20 minute consultation!

Top 10 Best Job Board Software Platforms 2023

Top 10 Best Job Board Software Platforms 2023

If you’re looking to launch a regular or niche job board, or migrate your existing job, you have two options when it comes to the platform:

Option 1: Build it yourself

Option 2: Buy an off the shelf solution

Going with an ‘off the shelf’ or ‘white label’ job board software solution is a popular option for good reason.

Firstly it’s extremely quick to setup.

Secondly you benefit from the latest job board tech packed into a ready built platform,

And thirdly it’s almost certainly going to be cheaper.

Even if in the long run you prefer to build your own software, a white label job board solution will enable you to get up and running quickly and relatively cheaply.

This is important as it will enable you to run a ‘proof of concept’ and validate your business by attracting, onboarding and matching both jobseekers and recruiters.

This only works of course if your job board only needs what is considered ‘standard functionality’. If there is something else that will differentiate your business, you may need to go down the custom build route.

Top 10 best white label job board software platforms 2023:

  1. Jobboard.io

Jobboard.io belongs to US company Ziprecruiter who handle a huge volume of jobs. The advantage of using a white label job board platform that belongs to Ziprecruiter is that you can use their job inventory to populate your job board if you don’t have your own jobs. Their basic plan starts at $249/month which will get you email alerts for up to 500 subscribers and enable you to backfill jobs from both Ziprecruiter and Indeed.

2. Tribepad

Tribepad is a UK based company with a portfolio of recruitment products one of which is their white label job board software. They integrate with Broadbean, Vacancy Poster and Kaonix to allow easy automated job posting. Prices start from £1,000/month.

3. Smartjobboard.com

Headquartered in the US, Smartjobboard is a plug and play white label job board similar to jobboard.io. They offer backfill jobs from Indeed and Ziprecruiter. They have a number of pre-built themes and a 14-day trial making it easy to get up and running quickly. Prices start from $170/month.

4. Madgex

Madgex is a UK based company which powers the job boards that belong to a number of familiar brands including The Times, The Guardian and Gumtree Jobs. We would class this as an ‘enterprise’ end solution. They don’t publish their prices, it won’t be as cheap as some of the other offerings, but may be a better choice if you are past the proof-of-concept stage and are looking for an enterprise grade white label job board platform.

5. Jobboardfire.com

Launched in 2018, Job Board Fire was designed to match the user experience and functionality of successful platforms like Shopify, making it very easy to quickly setup a fully functional job board. Their job boards have a distinctly different look and feel which you can see via the demo sites on their website. They do not currently publish pricing on their website but some sources state that basic plans start at $97.00 per month.

6. Jobiqo

Austrian based Jobiqo claims to be focussed on “building next generation job boards & career marketplaces to engage talent”. As well as standard job board functionality, they offer a built-in résumé (CV) creator, video applications, and the ability for jobseekers to automatically prefill their profile from LinkedIn or Facebook.

7. Matchwork.com

Danish company Matchwork offers both off-the-shelf and custom built job boards. Like Madgex, they have a number of publishing as well as pureplay job board clients across the UK and Europe. They are part of listed Danish media group North Media A/S, so have some strong backing.

8. Talenetic.com

Headed up by the former CEO of Jobsite.co.uk, Talenetic are a UK based operation and have some big clients under their belts. They do not publish their pricing, but their team is made up of an impressive array of industry professionals. They offer job board build and licensing of their core product with the option of customisations and ongoing support.

9. HiringOpps

Wisconsin based HiringOpps offer an impressive array of features including employer site scraping and claim to be the first job board platform to integrate a video interview platform. Pricing starts at $249 per month.

10. Job Board Mount

Part of Aspen Tech Labs, Job Board Mount is a feature rich off the shelf job board that requires an upfront investment of around £5,000 followed by ongoing fees of about £700 per month.

Have I missed someone? Want to have a chat about launching or migrating a job board? Get in touch. We have over 15 years experience launching and running job boards!

List of Top UK Job Aggregators 2022

List of Top UK Job Aggregators 2022

The job aggregator landscape has change quite a lot over recent years. Independent job boards dominated the UK recruitment landscape with emerging aggregators coming in alongside and becoming a ‘single source of jobs’ from various job boards.

Very cleverly this enabled Indeed to build a brand presence amongst both jobseekers and recruiters, eventually establishing direct relationships with recruiters and becoming a serious competitor for job boards.

Indeed is no longer considered an aggregator as it pursues direct relationships with employers.

What is a job aggregator?

Job or job board aggregators are commonplace not just in the UK but globally. They are also known as job aggregators and job search engines.

Job board aggregators make life easier for jobseekers as they enable them to visit a single website to view jobs from multiple niche job boards…saving them from trawling their way around the web. So rather than visiting Totaljobs.com, Reed.co.uk and Monster.co.uk separately, the jobseeker can visit a single aggregator site and find all of the jobs that would be on each of these websites in one place.

Much in the same way as the insurance or travel industries do for their respective areas (take ‘Compare the Market’ and ‘Expedia’ as examples).

Naturally for the jobseeker there are inherent advantages in this. They only need to visit and log in to one website rather than a number of websites in order to repeat the same search.

However it can also lead to a clunky user experience whereby there are bounced from website to website being asked to register each time.

For example the aggregator may send them to monster.com where they have to register to apply, but monster.com then send them to the website of the employer to register again on their careers site.

Most aggregators now allow employers to post jobs directly to them. This is a strategy that Indeed has pursued aggressively, moving away from their traditional aggregator model towards that of a job listing website.

For businesses considering launching a new job board, aggregators can be a useful source of job inventory, enabling them to instantly publish a large volume of jobs on their website. In some cases the aggregators will pay the job board for every visitors or job application that they then send back.

So who are the top job board aggregators in the UK?

Top UK job aggregators 2022

  1. Jooble – 248,000 monthly UK visits

At the time of writing, Jooble claimed to have nearly 500,000 UK jobs from over 14,000 websites. Jooble are Ukrainian based and considered to be the world’s second most visited job site after Indeed.

2. Simply Hired– 190,000 monthly UK visits

Launched in 2003, California based Simply Hired was bought by Indeed parent company, Recruit Holdings Co., Ltd in 2016. Simply Hired encourages employers to post their jobs directly on their website for free and then redirects them to Indeed who charge on a ‘per click’ basis for employers to receive more visibility and applications.

3. Adzuna – 108,000 monthly UK visits

London based Adzuna was founded by Doug Monro and Andrew Hunter in 2011 (formerly of Gumtree and Zoopla). Since their original launch in the UK they have now expanded internationally and now claim to have over 1,000,000 live jobs.

4. Jobted – 106,000 monthly UK visits

Jobted launched out of Lombardia, Italy in 2012 and now operates across 13 countries. Unlike many other job aggregators who encourage employers to post jobs directly with them, Jobted doesn’t have this option and generates revenue by sending jobseekers to job boards on a ‘cost per click’ basis.

5. JobisJob – 106,000 monthly UK visits

Jobisjob is part of a large Madrid based marketplace company called Adevinta who also own Infojobs and Milanuncios in Spain. Operating globally, Jobisjob is the 5th largest UK aggregator.

6. Ziprecruiter – 10,200 monthly UK visits

Based in California and founded in 2010, Ziprecruiter claim to have over 1,000,000 UK job listings. At the time of writing, Ziprecruiter were charging £99 for employers wishing to advertise a job directly with them.

7. Neuvoo– 9,400 monthly UK visits

Founded in 2011, Nuevoo offer free job posting to careers sites. Career sites then have the option to upgrade to sponsored jobs in order to increase their visibility.

8. Careerjet – 9,400 monthly UK visits

Careerjet are a London based jobs aggregator founded in 1999. At the time of writing they had just over 630,000 UK jobs listed. Posting a job on Careerjet costs £100.00 for 45 days.

9. Allthetopbananas– 6,400 monthly UK visits

Allthetopbananas are a UK based aggregator started in 2005. They now have global coverage and are a pure-play aggregator meaning that employers cannot post their vacancies directly to Allthetopbananas .

10. Jobs Bear – 1,900 monthly UK visits

Jobsbear are based in Israel and are focussed on the UK market. Since 2019 they have been invested in growing their footprint in the UK and currently rank number 10 in our 2021 lineup.

Visit data is taken from SEMrush UK organic data in July 2021.

I am a job board marketing expert with over 15 years experience. If you want to have a chat and explore your ideas with me, get in touch for a free consultation!