5 easy lead generation ideas for B2B businesses

B2B marketing tips
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1. Update your Linkedin profile and connect with key buyers

LinkedIn has over 25 million users in the UK and 575 million globally. That means there’s a good chance there are potential buyers who you can contact in there. You can search for them based in location, company name, industry and lots more. Once you’ve found them, simply send them a connection request with a short note outlining how your company can help. Don’t go in with a hard sales pitch in your first message.

2. Offer your expertise for free

You won’t win any new customers until they know they can trust you. Offering something for free whether it be an ebook, a free consultation or a product sample will open the door to an honest conversation that can lead to a new customer.

3. Hang out where your target customers hang out

Obviously you need to be visible in order for customers to find you. Google ads will help with this but it’s worth thinking carefully about where your potential customers hang out whether it be forums, events or online groups. Make a regular appearance and offer help so you start to become a familiar and friendly face.

4. Write guest posts

Content is a crucial part of online marketing nowadays. But if you aren’t getting visits to your website, how do you get people to read your content? Guest posting is a great way to do this. Write some great content and share it with websites who’s readers will find it useful. They won’t all say yes, but over time you should be able to figure how and where you can get your guest posts published.

5. Have a sharp website

You should think of your website as your store front. It needs to look professional, presentable, trustworthy and inviting. Get your key messages across effectively using the right balance of words and images, and you will greatly increase the percentage of your visitors who go on to make an enquiry or purchase. Think seriously about getting help with this if you’re unsure. A good wordsmith and designer can work wonders to produce a website you will be hugely proud of.

Faisal Mian - Entrepreneur - Freelancer

Written by Jonathan Hedger

Jonathan Hedger is a Chartered Marketer and Fellow of the Chartered Institute of Marketing (MCIM/FCIM) with over 15 years experience in B2B marketing & ecommerce having held senior positions for a number of market leading brands as well as VC backed startups.

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