If you are a business owner or manager, you will recognise that without customers, you are not going to hit your revenue targets.
It may be that you have an established client base, but what if you feel that your product or service is offering true value and you want find more customers to benefit from it?
You can of course start trawling through your personal network or Google, but it makes sense to ensure you are tapping into the knowledge and expertise of people who have experienced a similar challenge, or specialise in solving them.
Here are 5 sources of B2B marketing advice that can get you set off in the right direction:
1. Online Forums – these are a great way to tap into a large group of people. It will likely contain a mixture of business owners /managers like you, and companies or consultants looking to win you over as a client. Either way you can start to pull together a shortlist of ideas that you can use as the beginnings of a marketing plan. Check out LinkedIn Groups, Facebook Groups as well as standalone groups.
2. Networking Groups – networking groups are a wonderful way to connect with like-minded people and share challenges and ideas. Most towns will have a business networking group where, as well as an excuse to mingle over a glass of wine or beer, you may get some fantastic advice and even some customers! Check out British Chambers of Commerce and First Tuesday who both run business networking events.
3. Hire an in-house specialist – if you are really serious, you may decide that you need an in-house specialist. An experienced B2B marketer will be able to formulate a complete B2B marketing strategy for your business and then action it. You should set clear targets for them so they know exactly what their objective is.
4. Hire a B2B marketing consultant – if you don’t have the budget or resource for an in-house specialist, you can look at hiring a B2B marketing consultant. The good thing about using a consultant is that you can set specific targets and a specific budget and see how they perform without the long term commitment of an in-house specialist. The cost of a good B2B consultant should pay back in value to your business many times over.
5. Google it! – If it’s not a full strategy you are after and you just need some ideas to help you boost your enquiries, Google can be a useful resource. There are some great articles on websites like SmartInsights and Econsultancy that offer some fantastic advice on B2B marketing.